Excited crowds throng ICT fair


The third day of the ICT electronics branding expo, ICT Info-Trade Fair 2013, continued to see good footfall. Visitors were found queuing up in front of stalls featuring cell phones to have a look at handsets of the latest technologies and series.

The expo features stalls of internationally acclaimed ICT brands, and most of the companies have offered discounts and other services. Visitors were seen inquiring about discount offers and other facilities at the stalls.

“We have been selling 150-200 units of Tablets and Fablets daily,” said Sandesh Gopal Nyachhyon, managing director of Zeal Enterprises, authorized distributor of Intex Mobile and other products. According to him, youngsters are the largest visitors to his stall. Zeal Enterprises also sells McAfee, ZEALTECH, PRO-SYS ICS and EV which are featured at its stall.

Meanwhile, Indian mobile sets have proved to be an attraction for a majority of visitors due to their attractive features and relatively lower prices.
“We are pleased at the footfall and response from visitors. The expo has helped in branding our products,” said Sangit Basnet, marketing manager of Allied Trade Link, the sole authorized distributor of Karbonn. Android smartphones and A111 and ST3 tablets from Karbonn are featured at the expo.

Basnet said that the products were selling well and that he expected sales to reach Rs 3 million during the entire duration of the expo based on trends so far.
Similarly, Allied Trade Link, the authorised distributor of Karbonn mobile phones, has offered discounts of 10 to 12 percent on their range of smartphones to SLC-appeared students. It also offers a free 8 GB memory card with 20 preloaded apps with purchase of a smartphone. Meanwhile, International Marketing Services (IMS), the authorised distributor of Samsung mobiles in Nepal, has launched its Samsung SLC Superstar Offer. The company provides a 15 percent discount on Samsung Y lite Duos, Champ Neo Duos and Star III Duos mobile phones to students who recently appeared in the SLC exam.

Companies participating in the expo have adopted innovative strategies to attract visitors to their stalls. Baneshwor Computer Bajar has introduced the concept of ICT Auction under which visitors bid for the ICT products at its stall. The scheme has succeeded in pulling large crowds to its stand.
Meanwhile, DB Shrestha of SHTC International, the authorised distributor of Fujitsu in Nepal, said he was not seeing the best sales. “Sales would have been better had the season been favourable,” he added.
According to Bhesh Raj Poudel, first vice-president of the ICT Association, the fair is doing well and the flow of visitors is good with around 90,000 persons recorded in the past three days. He added that the motive of branding ICT products has been successful.

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