Apple to rebrand Apple ID as “Apple Account” with the release of iOS 18

Starting in the fall of 2024, Apple will be rebranding its longstanding Apple ID as “Apple Account” across all of its services. The change will coincide with the release of iOS 18, macOS Sequoia, and other updates.

Apple ID has been a familiar part of the Apple ecosystem for over two decades, with the term first being used in 2000 with the launch of iTools. The iTunes Music Store in 2003 further solidified the use of Apple ID as a way to sign in to Apple services and make purchases.

The rebranding to Apple Account is aimed at providing a more consistent sign-in experience across Apple services and devices. The change was not announced during the WWDC keynote, but was instead mentioned in a press release discussing feature changes coming in the fall.

“With the releases of iOS 18, iPadOS 18, macOS Sequoia, and watchOS 11, Apple ID is renamed to Apple Account for a consistent sign-in experience across Apple services and devices, and relies on a user’s existing credentials,” the company said.

Rumors of the rebranding first began circulating in February, and it is now confirmed that the change will be taking place later this year.

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