Apple Unveils New AI Features at WWDC 2024: Introducing Apple Intelligence, AI-Powered Siri, and ChatGPT Integration

At the Worldwide Developers Conference (WWDC) 2024, Apple unveiled a plethora of artificial intelligence (AI) features, with a focus on “intelligence” updates. The AI segment, led by CEO Tim Cook, introduced Apple Intelligence, which is the company’s approach to incorporating generative AI into its devices.

The five key principles of Apple Intelligence are power, integration, intuitiveness, personalization, and privacy. Among the new features are AI-powered Writing Tools that can summarize and rewrite text across apps and devices. Apple is also introducing image-generation capabilities, allowing users to create artistic images in various styles, based on the photos in their gallery.

To address privacy concerns, Apple is implementing “on-device intelligence,” which involves on-device processing using the device’s chipset. For more demanding AI models, Apple unveiled Private Cloud Compute, an encrypted cloud solution that balances privacy and AI capabilities.

Siri, Apple’s virtual assistant, is also receiving a major AI upgrade, focusing on contextual understanding. The new AI-powered Siri will be integrated with native Apple apps, enabling it to perform actions within the apps via verbal prompts.

In-app AI features include an enhanced Memories feature in the Photos app, which uses AI to automatically select the best photos and videos based on the description and create a storyline. The Photos app also includes a new Clean Up tool that can remove unwanted objects in the background without altering the subject.

The Mail app will feature new Writing Tools, such as Rewrite, which allows users to rephrase their messages in different tonalities and styles, and Proofread, which checks for grammar, word choice, and sentence structure. The Messages app will enable users to create custom emojis, called Genmojis, by typing a text prompt.

Apple is also expanding its AI ecosystem to third-party tools, announcing integration with OpenAI’s ChatGPT. The AI features will be available in beta on the iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later. Siri’s capabilities will be available when the device language is set to US English, as part of iOS 18, iPadOS 18, and macOS Sequoia later this year.

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