Vivo Expands Affordable 5G Smartphone Lineup in India with Y28s and Y28e

Vivo Expands Affordable 5G Smartphone Lineup in India with Y28s and Y28e

Vivo has further solidified its presence in the Indian smartphone market with the launch of two new budget-friendly 5G devices: the Vivo Y28s and Y28e. These additions to the Y-series lineup aim to deliver impressive features and performance at an accessible price point.

Performance and Power:

Both the Y28s and Y28e are equipped with the MediaTek Dimensity 6100+ 5G SoC, a powerful 6nm octa-core processor designed for efficient 5G performance. The Y28s boasts up to 8GB of LPDDR4X RAM, expandable to 16GB, ensuring smooth multitasking and responsiveness.

Immersive Visual Experience:

The Y28s and Y28e sport a 6.56-inch LCD screen with a 90Hz refresh rate, delivering fluid visuals and vibrant colors. While the Y28s boasts an HD+ resolution screen, the Y28e features an HD display. Both displays are TUV Rheinland Low Blue Light certified, prioritizing user eye comfort.

Photography Capabilities:

The Vivo Y28s features a dual rear camera system with a 50-megapixel Sony IMX852 primary sensor, while the Y28e comes equipped with a 13-megapixel main sensor. Both devices sport a 5-megapixel front camera for selfies and video calls. Notably, both phones support Super Night camera mode and Multi-style portrait mode for capturing impressive shots in various lighting conditions.

Battery Life and Charging:

The Y28s and Y28e are powered by a robust 5,000mAh battery, promising extended usage on a single charge. With 15W fast charging support, users can quickly recharge their devices and get back to what matters most. Vivo further assures users of four years of battery health for sustained performance.

Software and Connectivity:

Both smartphones run on Funtouch OS 14 based on Android 14, providing a user-friendly interface and access to a wide range of features. Connectivity options include 5G, Bluetooth 5.4, GPS, Wi-Fi, and a USB Type-C port.

Pricing and Availability:

The Vivo Y28s is available in Vintage Red and Twinkling Purple, with prices starting at Rs. 13,999 for the 4GB + 128GB variant. The 6GB + 128GB model is priced at Rs. 15,499, and the 8GB + 128GB variant is available for Rs. 16,999.

The Vivo Y28e comes in Breeze Green and Vintage Red, with the 4GB + 64GB variant priced at Rs. 10,999 and the 4GB + 128GB model at Rs. 11,999.

Both smartphones are now available for purchase through Flipkart, the Vivo India e-Store, and major retail stores across India.

vivo Y28s Key Specs

  • 6.56-inch LCD screen with HD+ resolution
  • Notched display with 90Hz refresh rate
  • MediaTek Dimensity 6300 Platform
  • 8 GB RAM
  • 256 GB internal storage
  • Expandable memory with MicroSD card
  • 8 MP front camera
  • Dual rear cameras:
    • Main lens with 50 MP sensor
    • Macro lens with 2 MP sensor
  • 5G connection, Dual SIM, 2.4GHz and 5GHz Wi-Fi, NFC and Bluetooth 5.4
  • Fingerprint reader on the side
  • IP64 certification
  • 5,000 mAh battery with 15 W charging
  • Android 14 with Funtouch OS 14


With the launch of the Y28s and Y28e, Vivo has reaffirmed its commitment to delivering affordable yet feature-rich 5G smartphones to the Indian market. These devices strike a balance between performance, functionality, and design, making them compelling options for budget-conscious consumers seeking a seamless 5G experience.

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