Samsung Smart LED Signage Brings a Digital Waterfall to Times Square

By NewsTeam Last updated Jul 29, 2021

Samsung-Waterfall-Digital-Signage-TImes-Square-NY

Samsung has launched a giant digital waterfall on its giant digital signage in New York.

An art installation called Waterfall-NYC (2021) is over 100 m high. For comparison: the height of Niagara Falls is only 53 meters, although such a comparison is, of course, extremely conditional.

It can also be noted that this digital sign, located in Times Square, is also the brightest in the world. Its peak brightness reaches a maximum of 9000 nits, so the image is perfectly visible even during the day in clear weather.

The height of Waterfall-NYC (2021) is nearly three times larger than the work the 90 to 120 foot-tall Waterfalls by globally renowned installation artist Olafur Eliason in New York in 2008 and was made possible by Samsung’s Smart LED Signage.

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The installation, which is located at One Times Square, uses four vertical screens for a total of 350 foot (110m)-tall with more than 11,639 square feet (1081 square meters) when combined.

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