Sony Introduces Interchangeable-Lens Camera for Video Bloggers


Sony Alpha ZV-E10 supports over 60 lenses

Sony Electronics has presented an unusual camera. The Sony Alpha ZV-E10 is aimed at video bloggers and supports interchangeable optics.

The Sony ZV-E10 is equipped with a 24.2 megapixel APS-C CMOS sensor, ISO 100-32,200 (ISO 50 to ISO 51,200 can be set as extended range), 425 focus points, and 3 -inch tiltable LCD screen.

More than 60 Sony E-mount lenses supported. The internal triple-membrane directional microphone is optimized for recording sounds from objects in front of the camera. You can shoot video in 4K resolution at 30 fps, as well as Full HD shooting at up to 120 fps.


The manufacturer promises a beautiful natural bokeh effect, as well as functions for smooth switching between blurred and clear backgrounds, or from a person’s face to a selected subject.


Sony also promises “perfect shooting of product reviews” – in the product demo mode, the camera will automatically switch focus from the user to the product, for this you no longer need to cover the subject with your hand.

The Sony ZV-E10 can be connected to a PC or smartphone via USB Type-C for video calling and live streaming to YouTube and similar services.

The ZV-E10 has enough battery power for 125 minutes of continuous video recording or 440 photos. The camera supports external power supply via the USB Type-C connector. The dimensions are 115.2 x 64.2 x 44.8 mm and the camera weighs 343 grams (with battery and memory card).

Sony Alpha ZV-E10 is offered in two versions – camera only version or complete set with a zoom lens (16-50 mm) at the price of 700 and 800 dollars, respectively. It will appear on sale in Europe in the fall of 2021.

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