KTM2DAY.com
KATHMANDU TODAY

NTY publicity campaign to start mid-Sept on BBC, CNN

The Nepal Tourism Year (NTY) 2011 International Promotion Committee said on Monday that it was expediting consumer publicity programmes on BBC and CNN for the autumn season.

The publicity campaign on these networks will start by mid-September and is directed at the Asia Pacific, European and US markets.

The promos on BBC and CNN are designed to attract the maximum number of tourists during the autumn which is the peak tourist season in Nepal. Of the total international arrivals, the period September-December accounts for 50 percent.

“We have also requested these networks to beam the NTY promo to the South Asian region and they are positive about it,” said Ranjit Acharya, a member of the NTY International Promotion Committee. BBC and CNN have agreed to cut their advertising tariff in response to Nepal’s plea that it lacked adequate funds to promote NTY in the international market.

The government had allocated a budget of Rs 130 million to publicize the NTY campaign at the international level. Out this amount, Rs 60 million was set aside for India, Rs 30 million for China and the rest for other source markets. The committee had planned to use the allocated funds for international promotion in three sections—India, China and other source markets.

Acharya said that the planned promotion in India and China had been dropped for this year. The summer promo in India and China did not happen as the Ministry of Tourism and Civil Aviation (MoTCA) scrapped the process citing faulty tendering process. Ministry officials said that the tendering process had not fulfilled the requirements of the Public Procurement Act.

“We have missed the promotion deadline in the two neighbouring countries and reviving the publicity plan for the coming season would be a waste of money,” Acharya said, adding that the committee had decided to go for re-tendering and that the publicity campaign would begin next summer.

Nepal aims to bring 265,000 tourists from India and 100,000 from China during NTY.

A sum of Rs 120 million has been earmarked in the current budget to be spent on consumer publicity. The new budget has also focused on the two giant emerging economies of India and China.(Source:ekantipur)

Related Post

Arrivals from India, China up despite lack of NTY promotion Even though Nepal failed to carry out much talked about promotional campaigns in India and China for Nepal Tourism Year (NTY) 2011, tourist arrivals...
Foreign tourist arrivals to Nepal surged18.8 percent in August Foreign tourist arrivals to Nepal jumped 18.8 percent to 87,679 in August, largely due to strong growth from India, China and Sri Lanka. Accord...
Tourist arrivals to Nepal soared to 73.5 percent in July Tourist arrivals to Nepal jumped 73.5 percent in the month of July, largely due to a sharp increase in the number of travellers from countries lik...
Gold price sets new record in Nepal The gold price that has been fluctuating in the international market set a new record in the domestic market this week. The price of the yellow met...
Ncell readying to refund Dial 9090 scheme participants Ncell said Monday that it will be refunding its subscribers who participated in the Ncell Dial 9090 lucky draw campaign after the campaign was suspe...
Old Boeings will be right back to salvage NTY ambitions The national flag carrier is flying both of its aircraft from the January-end as the aircraft sent to Israel for C Check is due to return. The aircr...
40 percent hike in grants to Nepal India has announced a 40 percent increase in the annual grants it has been providing to Nepal. According to the annual budget presented by Indian F...
60 MW Upper Trishuli 3A’s foundation stone laid The foundation stone of 60-MW Upper Trishuli III ‘A’ was laid on Wednesday. With the country reeling under acute power crisis, the government is aim...
Nepalese gold market sees no affect from world price Despite a fall in the prices of gold in the international market, customers in Nepal have failed to entertain it owing to the quantitative restricti...
Air arrivals up 24pc in first seven months Nepal welcomed 280,575 air tourists in the first seven months (January-July) of Nepal Tourism Year (NTY) 2011, up 24.3 percent from the same period ...
Tourist arrivals by air cross half-million mark Tourist arrivals by air reached an all-time high of 501,264 in the first 11 months of Nepal Tourism Year (NTY). This is first time in the country’s ...
Nepal-India Petroleum Pipeline Project The government has formed yet another committee to speed up construction of much-delayed 41km Nepal-India cross border petroleum pipeline project. ...
Panel to submit report on petro pipeline next week A technical team entrusted with the task of holding study on the appropriate modality for the Nepal-India cross-border petroleum pipeline is schedul...
50,000 goats to be brought for Dashain Traders said that the capital’s requirement of goats for the Dashain festival could jump 25 percent this year considering past trends. Last year, 4...
Tourist inflow to Nepal reaches an all-time high in 2010 The country entered Nepal Tourism Year on Saturday and the buzz is that tourism stakeholders will get a much needed boost. The Nepal Tourism Board (...
Kathmandu-Kyirong-Railway Project to cost Rs.257 billion and a timeline of over 9 years A preliminary feasibility study conducted by a Chinese company has concluded that extending a railway line from Kyirong of Tibet to Kathmandu of N...
ICT Info-Trade 2011 to begin from January 5 For those who love to keep themselves updated about latest ICT brands, a first-of-its-kind expo is being held in Bhrikutimandap, Kathmandu. The four...