In a bold move, Nissan has showcased a series of captivating concept vehicles at the Beijing Auto Show, offering a glimpse into the future design language of its electrified lineup. The Japanese automaker’s CEO, Makoto Uchida, revealed four conceptual models that the company claims are “very close to reality.”
The standout feature of these concept vehicles is their distinctive diagonal lighting arrangement, which adorns the front fascia.
This unique lighting design sets the tone for Nissan’s upcoming electric and plug-in hybrid models, signaling a departure from the brand’s traditional styling cues.
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The lineup includes two all-electric concept models – the Epic crossover and the Epoch sedan – as well as two plug-in hybrid concepts – the Era crossover and the Evo sedan.
Each of these vehicles boasts a striking, futuristic appearance that is sure to turn heads.
While Nissan did not provide specific details about the production-ready electric vehicle that will adopt this new design language, the company’s focus on the Chinese market suggests that these concepts may be tailored to local preferences.
Automakers often develop exclusive designs for the Chinese market to cater to the unique tastes of consumers in the world’s largest automotive market.
The unveiling of these concept vehicles comes at a critical time for Nissan, as the brand has struggled to maintain its competitiveness in the rapidly evolving electric vehicle landscape.
The company’s CEO recently announced a new medium-term plan that aims to introduce 30 new models, including 16 electrified vehicles, over the next three years.
Furthermore, Nissan has ambitious plans to launch a next-generation family of electric vehicles with enhanced technologies, efficiency, and cost savings by 2027.
The automaker believes that its new electric models can achieve a significant market share by 2030, as it seeks to regain lost ground in the burgeoning EV segment.
The bold and innovative designs showcased at the Beijing Auto Show demonstrate Nissan’s commitment to reinventing its image and staying relevant in the rapidly transforming automotive industry.
As the company prepares to introduce a new generation of electrified vehicles, these concept models provide a tantalizing glimpse of what the future may hold for Nissan’s design language and its electric vehicle offerings.
