Nepa Hima Trade Links, the sole authorised distributor of Sony mobile phones in Nepal, rolled out the Sony Xperia Z1 mobile phone on Sunday. The top-of-the-line device from Sony was made public amid a function by Rajendra Tuladhar, executive director of Nepa Hima, and Masaki Matsumaye, head of regional market development at Sony Singapore.
Sony has claimed the device to be stunning waterproof smartphone with a groundbreaking camera experience. “With innovative and several new features, this new phone will surprise smartphone users in Nepal,” said Matsumaye, addressing the launching ceremony.
He added the Japanese tech major had been increasing its penetration in the global smartphone market, and with constant effort, the company aimed to capture a larger market share here.
The new device from Sony is equipped with Android v4.2 Jelly Bean Operating System (OS). The device comes with a 5-in TFT capacitive touch screen with 10 fingers multi touch display. What makes Sony’s latest offering unique compared to other Android phones is its camera. The Xperia Z1 comes with a 20.7 mega pixel primary camera and 2 mega pixel front-facing camera.
“Sony has been one of the leaders in digital imaging and we have tried to replicate similar success in this phone as well,” said Matsumaye. He added that users could obtain true compact camera performance through a combination of Sony’s G lens. As for the memory, the device comes with 2 GB RAM and flash memory of up to 16 GB. It can be upgraded up to 64 GB through a microSD card. Nepa Hima Trade Links has priced the device at Rs 78,000.
Binil Bajracharya, general manager at Nepa Hima, said that they started distributing Sony smartphones in the domestic market six months ago, and that the market response had been very encouraging.
“There is still a lot to do in this market. With such innovative products, we are sure to secure a major market share in the near future,” Bajracharya said.
